9 differences with Facebook Japanese users

Facebook_Japanese_FanI will state that I have two Facebook accounts. My accounts were created before Facebook let you filter posts to people so I have one which contains all the folk I knew in the US as a kid spanning Boston, Georgia, NYC, & California.

The other account is friends in Japan, lots of artists, coworkers, & personal friends.
Since I have these accounts separated I can clearly tell you there is a difference in what I see or don’t see with Facebook Japanese users. Continue reading “9 differences with Facebook Japanese users”

Facebook options I wish I could have

Facebook options I wish I could have. I know it’s not easy to give everyone what they want but here’s a few from my private wish list.

1. See all my friend’s posts by default
There’s been an algorithm that selects which popup posts show up in my feed, but unfortunately I’ve friended people who I’m actually interested in what they are saying or what’s going on in their lives.
There’s quite a lot of people who’s post don’t show up at all & I might not comment or Like their status but I’d like to choose to Hide them if they are postaholics

2. Non-Sharable Post
Do you have that personal friend, or family member that seems to only know how to hit the Share button? Never writing a single thing themselves? Sometimes you share things just with family that you believe is obviously private but they hit the Share button. This prevents that.

3. Search within MY Posts
Have you ever written something that you wanted to go back to easily? Sure you have, coming from an SEM background & seeing all of those search options you’d think this would be a no brainer.

4. Search within my friend’s Posts
Someone ever write something REALLY GOOD but you forgot who wrote it? This comes in handy there.

5. Hide Shared Items from XXXX on my Timeline
Some people write a bit of good content themselves & Share every single thing that made them laugh, or had Jesus in it. There are some people;e who share quality things but for those who just share everything I’d love to limit their post to just content they write.

6. Bring back the message on the friend request.
This was actually very handy but I understand that SPAM took this option away. If you are an active person you can see a message & realize where you met that person from, or if it’s someone with just a random image they could say “Hey it’s Dee the bouncer from Vietti’s back in the day (Yeah I went there!!). Currently it’s easier to not accept because you don’t know who it is.

7. A private note on each person or custom nicknames (Old Mixi Feature)
Can we have a private note on folk. Something searchable by us. I have a few Japanese friends with Kanji names. For the life of me I forget their kanji characters & can’t easily contact them.

8. Show all posts from a PAGE
Some of us are actually passionate about certain Brands & Like their Pages. I realize how EdgeRank works & it’s based on engagement. When you are busy, or in one of those passive markets like Japan, there’s sometimes you just really want to see the Brand Pages post.

9. Stop Showing when I was online last!!
If your Laptop is still on at the house & your clients are connected to you, it will seem like you are online all the time. I’m a Mac user. My MacBook Pro is usually on with the browser window open. There’s plenty of situations that make it seem like you are connected & online when you are not.
We should have an option to show this status.

10. Confirm before being added to Group
If you got those cousins who are trying to help you out by adding you to the “Freak of the Week” private group, this one’s for you. Especially when social media is part of your job & they added you just before you are doing a webcast about Facebook using your account. Not so good if your clients were all women.

In all the Platform is mature & I’m happy with it. They do unfortunately need to work on search.

Facebook hooks up with WordPress unfortunately it doesn’t work well

Facebook this year released an official plugin for connecting your WordPress blog with your Facebook personal profile or Page. With the amount of brilliant engineers at Facetonia most of us WordPress users most likely had a lot of expectations.
Most of us are already using a plugin like Facebook Simple Connect by independent developer Otto. So I tried the official official plugin.
Truthfully I was disappointed but it does have some great features.

The syncing your post function which is vital doesn’t look at how most are using WordPress. It tries to post everything to the Facebook Page. You write a new static page on WordPress it tries to post it. You create something in a Custom Post from a plugin it tries to post it. This needs to go. Let users select which type of post can be posted.

Scheduled post I hear doesn’t work I haven’t tested it though.

There are things I like though.
I like the comment system and the fact that everything is smartphone compatible. The engineers at Facetonia did a very good job on that.
I also like the recommendation option. It recommends post within your site users might be interested in. With this also I wish there was an option to select what can be recommended because I don’t need my contact page or my Foobar to be recommended reading.

FaceBook has also opened up the plugin so programmers can contribute code to it. This is a good move and I might sound like I’m complaining but if I could programming I would be trying to help make it more user friendly.

Overall I was disappointed but it’s just the beginning of this plugin.
I strongly believe that this plugin will be the first step towards the Adsense killer for bloggers. I have no insider scoop but if you know your stuff you propably figured that out too.

I went back to syncing post via Facebook Simple Connect but I do use the comment system from the new plugin.
They should just hire that Otto guy.


Facebook Japan & Dentsu renews Exclusive advertising contract for 2012

Facebook & Dentsu renews Exclusive Premium advertising contract for Japan.

Over the weekend I heard that Facebook has just renewed it’s contract with Dentsu the largest advertising company in Japan. This means that all Premium Advertising & future Mobile Sponsored Stories will have to be coordinated through Dentsu or Cyber Communications (CCI) Dentsu’s subsidiary. Continue reading “Facebook Japan & Dentsu renews Exclusive advertising contract for 2012”

Facebook has finally killed the Mail Tomo – Hooray!!

Facebook has solved the mystery of the universe for Gaijin in Japan & how to NOT become a Mail Tomo.

Being a 15 year veteran in Tokyo I’ve seen lots of things. Being bilingual opened dialogue with a variety of Japanese people & experiences I may not have gotten to experience otherwise. At various points in my life I’ve had different groups of friends. At one point I was mainly around Japanese who couldn’t speak English. At this point I had a choice on whether to struggle trying to get people to understand English or to just speak Japanese. It’s during this segment of my life I discovered that God awful experience that every gaijin has gone through. Continue reading “Facebook has finally killed the Mail Tomo – Hooray!!”

Japan’s Social Sphere flairs up as Zuckerberg does a surprise visit to Tokyo!!

Mark Zuckerberg shows up in Tokyo

Facebook help their second event in a month a Facebook Mobile Hack event two weeks after their Facebook FMC event. This time Facebook had a surprise guest. Mark Zuckerberg in the flesh.

I could see quite a few personal friends commenting that Facebook might only cater to engineers since a lot of us paid more than $500 to attend Facebook FMC just two weeks ago. Asia as a whole is expanding for Facebook & technology ties is an important element for growth. But yeah I wanted to get to mingle with an under 30 Billionaire too so I understand friend’s comments.

Since I’m not there you can see pix from Asiajin’s blog.



(Update here’s a photo of Mark Zuckerberg & Japan Prime Minister Noda)

Mark Zuckerberg in Tokyo, Japan with Prime Minister Noda

Facebook Japan

Facebook FMC, Tokyo Japan Otsukare!!

Here’s a few pix from the Facebook FMC event

On Friday Facebook held not only it’s first major marketing event in Tokyo but it’s first event outside of the US. The event was packed with a variety of marketing professionals.  I ran into top level people in digital advertising on the agency side, personal client consultants, & even a few people who make a living through their Facebook Pages. The event did cater to everyone.

The event started at 10:30am in Mid Town Hall hosted by Japan growth manager Taro Kodama. Each 45 minute session was filled with insights to Facebook’s strategy, it’s global background, & Taro even gave an insight to exactly what the local team has been doing. Continue reading “Facebook FMC, Tokyo Japan Otsukare!!”

Tokyo Media War Facebook is attacking the City!!

I guess we’ll have to face it. This week we can officially say that Facebook will start to lay claim to the media market in Japan. I know that most you will immediately say to yourselves “Isn’t Facebook already in Japan?”. Well Yes but technically no, well not really. Continue reading “Tokyo Media War Facebook is attacking the City!!”

New blog & stuff

I started a new blog recently. It’s International Social Media Marketing. I thought it was perfect timing since Facebook is holding it’s first FMC in Tokyo on Friday. I just got my ticket & pretty excited to go.

My personal Facebook story is whether the readers of this blog like it or not these young kids built up an empire in the same time frame that we were all parking our domains***. I was actually in Boston when they launched Facebook & knew it was a student only site.  Many of the top people in the ad industry will be there.

It’s an all day event with a meet greet & mingling afterwards & wondering if Mark Zuckerberg will make a surprise visit. I dub this Facebook Japan week. The digital environment in Tokyo will change after this.

***Point is WE say we have the best but not many of us are doing much with it. WE need to do more in terms of development.