Nayokenza releases new music video Lavender

NayokenzaLocal Tokyo artist Nayokenza released a new track from an upcoming EP titled “Lavender”.
Nayo goes a bit more melodic on this track but keeps to his unique sound. The video was shot by Charbel Bou-Antoun in Tokyo.

If you are not familiar with Nayokenza he’s part of the team that’s bring fun dance parties back in style with Woodoff Dance Party. You can also find him DJ at many of the hot spots in Tokyo Trump Room, Le Baron, & others.

Here’s the video.
You can find Nayo via Facebook at
https://www.facebook.com/nayokenza  or his official blog
http://nayodayo.tumblr.com

Yahoo Japan Sponsored search Platform launch pushed till October

Yahoo! Japan which has been using the Yahoo! Inc platform Panama will finally migrate to a new system come mid October Yahoo Sponsored Search version 3. The technology backend is a modified version of Google’s own Adwords system but tweaked for Yahoo! Japan’s own requirements. The two company are not merged & will still be competitors in the Japanese market.

Yahoo Japan still dominates the search market but Google is not really far behind. Google Japan has been playing catchup & will carve it’s own niche in future markets especially Youtube, DSP, & Android technology. One problem for Google Japan was that it was often seen in Japan as a non Customer Support company but this year even by visiting the Google office myself I saw they are stepping up adding staff to help smaller companies. This is vital for Japan because Yahoo! Japan has had sales teams coordinating with smaller companies for years. I think this may have been the inspiration for them to launch the みんなのビジネスオンライン service that I discovered by accident.

The New platform will of course have a few changes such as

  • 4 match types instead of 2
  • Account daily spending cap will be eliminated
  • For mobile you may not target each carrier individually.
  • Agencies will have one login for all accounts.
  • Yahoo’s Keyword Suggestion Tool will be updated to include mobile stats

Yahoo! Japan will try to make the migration as simple as possible & will alert customers if there are any issues. Expect not to be able to upload new campaigns, keywords, or copy for about two weeks during the migration.

 

Google Japan Television Commercials

Google has been advertising all last year in Japan to try to increase it’s marketshare in Japan. Both Yahoo! Japan & Google suffered throughout 2009 as high advertising industries saw decline in budgets for the year.

I just noticed these TV spots on Japanese TV for Google. As I went to try to find it to blog about it, I noticed that there were a variety of variations. Google not only did a TV spot but made a tool that lets users create their own YouTube commercial just like theirs & add it to their YouTube account.

This was too much of a tempation for us not to do. So lets take a look at the original Google Video below & our version of what we believe Japanese guys are really looking for.

Original Google Japan TV Commercial

This is the Original Video

Our Google Japan CM

This is our version hope you enjoy.

You too can make your own Google branded Commercial from here
Thanx Google guys
http://google.co.jp/sagasou

Happy New Year