Yahoo Japan Sponsored search Platform launch pushed till October

Yahoo! Japan which has been using the Yahoo! Inc platform Panama will finally migrate to a new system come mid October Yahoo Sponsored Search version 3. The technology backend is a modified version of Google’s own Adwords system but tweaked for Yahoo! Japan’s own requirements. The two company are not merged & will still be competitors in the Japanese market.

Yahoo Japan still dominates the search market but Google is not really far behind. Google Japan has been playing catchup & will carve it’s own niche in future markets especially Youtube, DSP, & Android technology. One problem for Google Japan was that it was often seen in Japan as a non Customer Support company but this year even by visiting the Google office myself I saw they are stepping up adding staff to help smaller companies. This is vital for Japan because Yahoo! Japan has had sales teams coordinating with smaller companies for years. I think this may have been the inspiration for them to launch the みんなのビジネスオンライン service that I discovered by accident.

The New platform will of course have a few changes such as

  • 4 match types instead of 2
  • Account daily spending cap will be eliminated
  • For mobile you may not target each carrier individually.
  • Agencies will have one login for all accounts.
  • Yahoo’s Keyword Suggestion Tool will be updated to include mobile stats

Yahoo! Japan will try to make the migration as simple as possible & will alert customers if there are any issues. Expect not to be able to upload new campaigns, keywords, or copy for about two weeks during the migration.


Google Japan’s みんなのビジネスオンライン Service Screenshots

The Mina no Biz online story deepens. We recently found actual screenshots of the new Google Japan service!!!

Here’s screenshots from Google’s new service. This was the only page I was able to access.
The site will be at which seems to be coming soon but for some reason it was actually fully indexed by Google.

Looks like a good campaign site targeting small business’ in Japan. As someone who runs paid search for clients if Google extends service & support to smaller business in Japan they can increase revenue. Looking forward to the launch.

****** Update Google has pulled the site completely.
I guess they are only human & didn’t realize their own search engine quickly indexed & cached the site because of the sitemap.

Screenshot of Google’s みんなのビジネスオンライン

Google Japan’s Mina No Biz Online – みんなのビジネスオンライン

Google registered a few new domains last month all of the domains refer to the phrase Mina No Biz Online みんなのビジネスオンライン (Everyone’s Business Online).

Perhaps the service will be similar to the US campaign Get Your Business Online. Google has been ramping up staff lately in their still new office in Roppongi Hills. We have no feedback yet on how the GYBO went in the States or other countries.