Japanese domains that sold in January 2014

Dot JPHere’s a list of sales in Japan of Japanese domains from the registrars.

I’ve decided to keep track for all of you that’s interested in how much transactions are going on. Each most the domain services put up all the domain drops they’ve caught.

The big winner is gaboratory.jp which most likely was a mistaken drop & sold for over a million yen.
* All of these domain sales were through public auctions & not person to person sales. Currently there isn’t a way to identify person to person private sales in Japan.

Continue reading “Japanese domains that sold in January 2014”

IDNTalk.com 100th post

This is the 100th post from IDNTalk.com

Even though I created the first IDN Forum I did not create the first IDN Blog. IDN Blog began in February 2006 while IDN Talk began in November 2006 (maybe a little earlier). IDN Forums actually had a blog I maintained since November 2005 & those posts have been added here too.

I wanted to do a best post wrappup but looking through this blog it just has too much good stuff you don’t see anywhere else.

Through out my time blogging about IDNs & the Japanese maket there are a few points that I keep repeating.

Develop – It’s been 5 years & more either I or others have been into IDN domains. Minisite creation was a suggestion by me so IDN Domain holders can get used to the process of development.  Development is a learning process. If you have experience & know what needs to be done you can create teams of multinationals for development. Starting now is basically pretty late.
Commercial Terms – Get commercial terms. If possible get terms that rely on the internet.
Extensions that make sense to the market – Only recently did Japanese domain services even offer IDNs in anything other than .jp, or .com. I have to update a previous posts but before those other extensions were not available generally in Japanese. Never would I advise anyone to get any extension for Japan except .jp, .com, or .net. I dropped other extensions I had.
Set a Budget – invest within your budget. Sell if you like not because you have to. If you are selling because you have too much people are only going to mainly want your best at their prices.

In the future I will be splitting my blogging time between here & my site International Sem

100 posts & almost 5 years later guys (gerls) control your investments. I don’t want to wait for folks to magically come to my domains & click something. It’s more rewarding to develop something that users want to go to & influence buying decisions. Think New School…

What can you do with my IDN Domains that I can’t?

I think of my IDN investments in terms of quality of the keyword, size of the market of the term, etc.
I personally think for those of us who invested around 2006 when it was a literal free for all we should not be selling these domains for pennies right now.

We have the knowledge to know that many of the domain investors who are selling for high figures now actually have been holding onto their portfolios for more than 10 years. So I looked at the investment in those terms. I don’t believe targeted consumers will automatically attach ” dot com” or “dot anything” to keywords. Browsers did though. This made parking page monitization easier.

Over the last year or two I have got offers through my whois, for some of my domains. Unfortunately it’s almost always offers for the exact same domains. I keep wondering, if I give you the top tier Japanese domains now, what will you do differently that I can’t do? Sit on it & wait another 5 years when the market is better & resell it? I can do that. I feel most of the offers have been really OK for today’s IDN market.

Anyway I want to take my investment steps further & not just limit it to a domain portfolio.
This all just personal thoughts.. Create your own future.

Geo Site #2 Launched LosAngeles.jp – ロサンゼルス.jp

Ok we seem to be meeting our self set deadlines.

The Japan Geo team has finished phase 1 of Our Los Angeles site.

ロサンゼルス.jp is live we kept the designs same for now, as our main focus is fixing technology to work well with IDNs. Then we can concentrate on making the sites a bit more unique. We also emphasize on what content we put in the site that appeals to our target users. We are also choosing destinations that interest ourselves so that we learn a little bit more about the cities we write the content for. Even being a Boston native when I do the Boston site I’m sure to get more familiar with the hometown I left.

Anyway on to the next travel destination. Great work Japan Geo Team.
It’s the team that makes the difference. We are trying to create long term ventures.
I hope that others following the blog take action too.

Japan Geo site 2

We are almost finished with the second site for the Japan Geo project. Actually I shouldn’t use the term finished but more of phase 1 of the site. Development should be continuous. Most of what takes so long is ignored by the average onlooker.

With Goldenweek coming up soon we should be finished this week to complete our goal of launching 1 Geo site per month. Even though we just started the simple data & A/B testing from making the second site already enhanced what we did for NewYorkCity.jp. For site number 3 I am going to incorporate some new technical solutions to see what are the results.

I’ll be quite happy when we are finished with phase 1 of 5 sites. Then we can bring them all to another phase of the project scope. The only setback will be the team has already started to develop other projects spurred by this synergy.

I’ll try to write somethings about development here but truthfully I think most of the stuff I’ve discovered should have been on the net by now. If you decide to sell your IDNs it is most useful if you can easily answer development issues to potential buyers. The Japan Geo network isn’t just a bunch of sites. It’s going to be an example for IDN development in a highly competitive industry. It’s also ongoing.

I have today & tomorrow to finish my part of JG2 (Japan Geo #2) before I start on #3.
We know the designs are too similar but that’s on purpose for now. We’ll change it later.

車選び.com puts their IDN in use

車選び.com puts their IDN domain in use finally.
After about a year of contacting them they finally got their domain up.
The site is branded with the Japanese characters & unfortunately when I started in IDNs I registered the IDN cause it came up in overture keyword tool.
Afterwards I realized if I dropped the domain they would never be able to use it.
So I kept conversating with ValueCommerce to put me in contact with someone there so I can give (YES GIVE) them the domain. All I wanted was for them to actively use it.

So right now it seems they have built a site around the IDN.
These are smart folks & 車選び.com has become an example for IDN Developers.

People that could make a difference for IDNs

Best posts I’ve read on a domain blog

I’ll start this post with a link.

http://fragerfactor.blogspot.com/2010/07/before-you-tire-of-rhetoric-dont-quit.html

I’ve wanted to write up that some of the measurements used by domaining is a bit flawed. Unfortunately I feel responsible because I too started the IDN Community using things like Overture International bids as a benchmark. These figures are only to be used in relation to see what the market is willing to pay for keywords. The CPC figures have no direct relation to what you will ever get if you park your domain or use adsense. Affiliate is something else, or direct advertising through banners if you create your own network.

I run PPC ads for clients throughout Asia. Those CPC rates that Google supplies or even Yahoo Search Marketing supplies are for companies advertising to see what they are going to spend on the search network. For the content network (now named the Google Display Network) neither Google or Yahoo provides any search data for estimates. It’s more like if you use the content network advertisers put in what they feel like putting in. Usually a starting CPC in most industries is about 50 cents. High CPC for the content network is about $1.

The Search listings is what makes companies money & conversions. The Content network on both Google & Yahoo are mainly for Branding. So 2000 was about traffic 2005 & on was about Conversions. So if you wonder what CPC you are entitled to for most industries except Finance the max CPC for content is generally around $1. So this is a post to explain to anyone wondering why is CPC looking so high but you get .20 cents.

Yahoo Japan feed is different. It actually pays out higher. I can’t explain how but many of my domains ran on Yahoo’s feed for more than a year. The payout was different. I’m sort of trying to work out something for someone with my peeps from Yahoo. Lets see if it pans out or not.

What I’d love to see in the IDN Community

I’m involved in many aspects of advertising where each of the areas are different. Take acting for instance. Before coming to Japan I was a union actor since the age of 10. When I came to Tokyo it was easy to get into the acting community & start getting work. One of the things that is important is a simple face. I love comedy, not because I’m in Japan but actually I just love doing comedy.  Most of the TV shows I’ve been on just let me adlib because TV producers & directors have seen me, know what I can do, who I worked with before & are confident in what I can do.

Now comes to the other side of advertising, SEM, SEO communities the ones online. SEO, Google put a face on one of the SEO team members for them Matt Cutts. Most of you guys know the guy & probably have seen his face. For those of us in digital advertising there are plenty of publications that always show who are the big guys & important players. With domains think about it who are the guys you trust a bit? Or actually know? Ron Jackson, Rick Schwartz, maybe even Frank Schilling (Frank’s Chilling’), you guys all know the faces & are more likely to listen to them, or what they have to say. I even remember when I owned IDNForums, members seem like they hated Rick Schwartz but the thing is you already know him, & he has no idea who people in the IDN Community are or what they are experts in.

More & more IDN related services are going to pop up. There is a vast variety of faces that are attached to IDNs. Multicultural variety that’s just hidden. I’m pretty open about who I am, what I do. As of now I write this blog for self documentation & for those who wish to read it. I wish there were faces. I think the concept of IDNs has been embraced. These domainers, guys who have blogs under their name, with profiles about who they are pix etc, they just seem more credible to the average person. I might be wrong… but these are my thoughts…

What do Domains have for competition?

2010 is not the dot com bubble era. I wanted to show what are the areas where domains compete with other marketing tactics. Since I work in advertising I can see where the money is spent by companies. Ten years ago there was money spent on TV, Newspaper, banners, magazines, radio, affiliate, search ads, & outside advertising. 2010 is a new ballpark for advertising. With a lot of the traditional ad a domain would be used differently then than it would be used now.

In 2010 advertisings are going more & more digital: Search Engine Ads, Banner ads, retargeted campaigns, affiliate, social media marketing, blog marketing, online video marketing, analytics, SEO, LPO, and our favorite behavioral targeting.

With a lot of these new online technologies becoming available & needed the marketing people have to try out a lot of techniques to see what works for their company needs. The end result is always one thing Success. How you measure Success is different for every company but that is the goal.

With domains we must leverage what that company or industry needs to gain success. How big is that industry? How competitive is that market? How web savvy is that market?

Marketing budget needs to be looked at. Social Media does not rely a great domain. Your twitter account has a URL, so does facebook. These things impact the decision to buy domains at $500,000. I would be more willing to say it would be good to make a service using the domain & attach like 40,000 people interested in that theme. Or even more. I’m not a disbeliever in domains but I’d just like to open the door to let people see where the money is going. A million dollars can connect directly with many users directly using search & social media. If it’s a huge budget then yes buying a domain is a great option. As before it is not the “only” option. (If you quote me please remember I stated “only” option).

Anyway I with those who are investing in  IDNs to please stick with generic commercial terms. Domains where you can clearly see how they can be used. It7S a fight…

Domain Pairing 2010 with ccTLDs

One of the reasons why I really like .jp is there is actually space for me to get the domains I actually really like & want to develop. Recently is a new first for me. I have 3 domains for one online service I want to make. All .jp & all make sense.

The first two were registered by me long ago.
The IDN & Latin Letters
Atlanta.jp & アトランタ.jp, I’ve yet to figure out which will be main.
Then I got the ultimate abbreviation ATL.jp in a drop. I couldn’t believe I could be so lucky.
This domain can be used as a shortner or even addition to branding.
Or used as a redirect for users, or an additional email address.

We have to remember domains are best if they can be developed. This is why I do pairing. I want to make sure I control the brand. I have quite a few domains in JP that I bought just to pair them together for development.

Steve Karnas of Wixi & Ed from Namedrive Interview in IDNBlog.com

My good friend Steve Karnas was interviewed on IDNBlog.com. You can see the interview from the link below. Good to see the people in Japan who are active in domain being recognized. Congrats Steve…  We are always talking about ways to expand the market from years back, Wixi really helps & already is making strides.

http://idnblog.com/2010/06/29/idnblog-exclusive-ed-russel-steve/

You can go to Wixi’s Site at http://park.wixi.jp/

Google Analytics fix for IDN Domains

I haven’t tested it myself yet but I would recommend IDN Domain developers to upgrade to the Google Analytics asynchronous code.
There were at least a few issues over the years with the old Google analytics code for both mobile & PC sites.

One of the main problems with IDNs & Google Analytics was

All IE versions were shown as IE6.
I resolved this last year but it’s better to just try the new code.

If you still want to use the old code then here’s the fix.
It’s pretty simple.

You have to change the code setDomain to “none”

pageTracker._setDomainName(“none”);

originally it doesn’t have have none.

Anyway this is just one fix but the new code from Google may be a little bit better for you guys.
Just writing for those who want to control their domains.
It’ll be good if in the future I go through some sites & see my fixes..

After implementing this you will see that IDNs are not being viewed only on IE6

Wixi Japanese domain parking service get’s promoted on NameDrive’s site

NameDrive came out with an official post about Wixi. The very first domain parking program for Japan. This is something that we in Japan have needed for years. Let me get this straight though. There are domainers in Japan. Many have frustrations on having to use English interfaces to park their domains. Others simply don’t park.

Now that Wixi is here I know it will expand the market. There’s a team of really good guys behind Wixi. If you want to see who two of the team look like read this post. We hang out in Tokyo last month.

http://www.idntalk.com/domain-names/domain-legends-in-japan.html

You can Get to Wixi from Here

Wixi Domain Parking

Why don’t domainers develop for mobile?

One of the topics I’ve been hesitant to write about is mobile developments. Unfortunately I find that domainers (Domain investors) especially the more well known individuals don’t develop for mobile or even have mobile as a part of their strategy.

Most of my sites that I’ve created are mobile compatible & they have been for years. Yes years. One of my IDN sites gets 10X more traffic via mobile compared to PC.

Some people’s impression of mobile is iPhone equals mobile. Just because iPhone users are able to view your site via full browser doesn’t make it mobile compatible. Actually you are loosing control of your traffic.

One example to explain this is if you search for a site using Google while on a mobile phone the site will render via Google’s mobile rendering technology. If the site is mobile compatible a mark will show that it’s a mobile site. Even if your site is viewed via Google’s mobile rendering it doesn’t guarantee users will see the most recent content, nor does it guarantee this data will show up in your analytics data.

Google Analytics for mobile is a beast itself & I’ve had to modify the code (with the help of bugging Google people) years ago. Hate to say it but it’s seems like by the time domainers get to develop for mobile even high school students will be developing mobile sites.

This is not a backlash but hopefully a wake up for IDN Domain owners & domainers. The surprising thing is of all the domain blogs, forums, & sites out there Rick Schwartz is the only domain blog that I’ve seen that has a mobile version.  There’s also one domainer I’ve found who’s site is mobile enhanced. I couldn’t really write this before as before the upgrade this was one of my few sites that wasn’t mobile compatible.