A few months ago Google sent out a notice that there would be a change concerning the display URL on adwords. The notice stated that there would no long be any custom formatting of the display URL on Google Adwords text ads. This was actually the 2nd biggest change I can remember that happened concerning the display URL on Adwords. The first was the final landing page & the domain in the ad had to match.
I can understand the direction Google went with this in terms of quality assurance. For example
You see an ad with a display URL of www.PayPaI.com at quick gland it looks like Paypal but it isn’t it’s paypai.
Tonight I was a bit supprised going through my Gmail where the ads certainly come from Google’s Display Network.
There I saw it a white unicorn. Grazing on the side of my inbox. Just like most people who saw bigfoot by mistake I didn’t take a screen picture & opened another email.
What I did do is remember what the ad was for & copied the ad text from the company’s organic listing & emailed it to myself.
Then we have the white unicorn again….
AN ALL UPPERCASE DISPLAY URL IN AN ADWORDS AD.
Now all I want to know is “how the heck did they do it????”