Where dost thou traffic come from Part 2
In part 1 of knowing where your traffic comes from I stated that I have one domain that was getting tons of direct traffic with no clicks at all.
That domain was parked & all the traffic was suddenly coming since end of February. Currently domains is something that is peaking the interest of tech writers. Some good, most bad because people who don’t own companies believe that everything can be accessed by search. I run search campaigns all day long & know for a fact that if Japanese people accessed sites directly a companies SEM cost would actually go down.
Anyhoot (I know it’s not a word) I discovered that a blogger used my domain as an IDN example in his post & that brought about many people accessing the domain.
So adding to knowing where your traffic comes from
Somebody wrote an article & used your domain as an example.
Now I believe I can pinpoint exactly where my traffic is coming from on my top 20 Japanese domains with traffic.
On another note I see one of my dot coms has gotten up to about 70 uniques a day.
Unbelievable but I count at least 5 sites, yes 5 (maybe more but I stopped looking) sites that named their site after my domain.
One of them named their site closely related to mine & is often referred to as my domain name by people who link to it.
The other 4 sites use my name exactly. Even though the url is completely different.
It’s mind boggling.
This is the 100th post from IDNTalk.com
Even though I created the first IDN Forum I did not create the first IDN Blog. IDN Blog began in February 2006 while IDN Talk began in November 2006 (maybe a little earlier). IDN Forums actually had a blog I maintained since November 2005 & those posts have been added here too.
I wanted to do a best post wrappup but looking through this blog it just has too much good stuff you don’t see anywhere else.
Through out my time blogging about IDNs & the Japanese maket there are a few points that I keep repeating.
Develop – It’s been 5 years & more either I or others have been into IDN domains. Minisite creation was a suggestion by me so IDN Domain holders can get used to the process of development. Development is a learning process. If you have experience & know what needs to be done you can create teams of multinationals for development. Starting now is basically pretty late.
Commercial Terms – Get commercial terms. If possible get terms that rely on the internet.
Extensions that make sense to the market – Only recently did Japanese domain services even offer IDNs in anything other than .jp, or .com. I have to update a previous posts but before those other extensions were not available generally in Japanese. Never would I advise anyone to get any extension for Japan except .jp, .com, or .net. I dropped other extensions I had.
Set a Budget – invest within your budget. Sell if you like not because you have to. If you are selling because you have too much people are only going to mainly want your best at their prices.
In the future I will be splitting my blogging time between here & my site International Sem
100 posts & almost 5 years later guys (gerls) control your investments. I don’t want to wait for folks to magically come to my domains & click something. It’s more rewarding to develop something that users want to go to & influence buying decisions. Think New School…
I’ll start this post with a link.
I’ve wanted to write up that some of the measurements used by domaining is a bit flawed. Unfortunately I feel responsible because I too started the IDN Community using things like Overture International bids as a benchmark. These figures are only to be used in relation to see what the market is willing to pay for keywords. The CPC figures have no direct relation to what you will ever get if you park your domain or use adsense. Affiliate is something else, or direct advertising through banners if you create your own network.
I run PPC ads for clients throughout Asia. Those CPC rates that Google supplies or even Yahoo Search Marketing supplies are for companies advertising to see what they are going to spend on the search network. For the content network (now named the Google Display Network) neither Google or Yahoo provides any search data for estimates. It’s more like if you use the content network advertisers put in what they feel like putting in. Usually a starting CPC in most industries is about 50 cents. High CPC for the content network is about $1.
The Search listings is what makes companies money & conversions. The Content network on both Google & Yahoo are mainly for Branding. So 2000 was about traffic 2005 & on was about Conversions. So if you wonder what CPC you are entitled to for most industries except Finance the max CPC for content is generally around $1. So this is a post to explain to anyone wondering why is CPC looking so high but you get .20 cents.
Yahoo Japan feed is different. It actually pays out higher. I can’t explain how but many of my domains ran on Yahoo’s feed for more than a year. The payout was different. I’m sort of trying to work out something for someone with my peeps from Yahoo. Lets see if it pans out or not.
I’m involved in many aspects of advertising where each of the areas are different. Take acting for instance. Before coming to Japan I was a union actor since the age of 10. When I came to Tokyo it was easy to get into the acting community & start getting work. One of the things that is important is a simple face. I love comedy, not because I’m in Japan but actually I just love doing comedy. Most of the TV shows I’ve been on just let me adlib because TV producers & directors have seen me, know what I can do, who I worked with before & are confident in what I can do.
Now comes to the other side of advertising, SEM, SEO communities the ones online. SEO, Google put a face on one of the SEO team members for them Matt Cutts. Most of you guys know the guy & probably have seen his face. For those of us in digital advertising there are plenty of publications that always show who are the big guys & important players. With domains think about it who are the guys you trust a bit? Or actually know? Ron Jackson, Rick Schwartz, maybe even Frank Schilling (Frank’s Chilling’), you guys all know the faces & are more likely to listen to them, or what they have to say. I even remember when I owned IDNForums, members seem like they hated Rick Schwartz but the thing is you already know him, & he has no idea who people in the IDN Community are or what they are experts in.
More & more IDN related services are going to pop up. There is a vast variety of faces that are attached to IDNs. Multicultural variety that’s just hidden. I’m pretty open about who I am, what I do. As of now I write this blog for self documentation & for those who wish to read it. I wish there were faces. I think the concept of IDNs has been embraced. These domainers, guys who have blogs under their name, with profiles about who they are pix etc, they just seem more credible to the average person. I might be wrong… but these are my thoughts…
This morning while taking the train I shot a quick video with the train ads with IDNs in the search results. Currently Google is doing a tie up with Hotpepper for the content & because of HotPepper there are thousands of restaurants using IDN.jps for their site listings. I’ll try to get a better version later (& long). For now here’s a quick look. The zooming up was not done by me it’s in the commercial. If you repost I’d appreciate if you credit my blog. Thank You
I was riding the train when I noticed that video ads for Google for their Gourmet services commercial featured a lot of HotPepper’s IDN URLs in the results. I’ve searched & searched but I’m not able to find that video in the Google Youtube channel. I’ll try to take a video of it.
I guess I’ll have to make a new category for the blog “IDNs in Media” or something like that.
IDN Domains at Domain Name Roundtable
IDN Domains will be presented for discussion at the Domain Roundtable this year. It’s really a 360 degree turn from last year when IDN Domains were totally ignored on domain sites, & now it’s regarded as the next domain goldrush.
But what will it bring for us who already hold large portfolios? The Domain Roundtable is not for the domain spectator it’s specifically for those in the field with the cash to put out for high end investments. Will those investors & business’ hire teams to wipe out the rest of the domains we (IDN Forum members) didn’t register yet? Will they just go straight to the source & buy out portfolios of those members who own 500 to 4000 premium Domains in various languages?
I posed this question on the forum & would extend the invitation for you to discuss potential outcomes.
You can read the prewriteup on the Domain Roundtable by Ron Jackson on DNJournal.com
Domain Roundtable Preview on DNJournal
You can Discuss this with us at IDN Forums
IDN Domains at Domain Roundtable
Since I’ve been buying IDN domain names I’ve noticed that Yahoo Japan’s Yahoo auction has a decent amount amount of IDNs for sale already.
This is the only Japanese site I know of currently where users are selling off their Japanese IDN Domains. Since it only cost around $2 a month to get a Yahoo Auction account & you can put up as much items as you would like it’s a small investment for the rather steep prices that’s being asked for the available domains.
Unfortunately I don’t feel the auctioneers are seasoned domainers like their Western counterparts. I’m seeing domains with less than 20,000 searches a month from the Overture Japan tool absolutely no bids with an asking price of 5,000,000 yen (roughly $48,000). I believe the son of my not even yet conceived son will create a new writing system before that baby sells for close to 50 Grand.
It is good that at least Yahoo Japan has added a section for Japanese domainers. Currently I’m still not able to find a Japanese domain parking site, or other place to even sell domains in Japanese.
I’m glad at least that most of the members of the IDN forums because of the site has some potentially high value A quality IDN domain names. Maybe after we sell our XXX,XXX domains off we can buy a few of the high priced ones currently on Yahoo Auction…. or maybe not… Just joking I guess one day I’ll have to test the waters & put up a few really good domain names…
Will IDN Domains prove to be new internet business? There is plenty of skepticism about whether or not IDN Domain names are even a necessity. I think all of us that have been working on internet related projects for at least a few years can remember something that we thought wouldn’t work & just shoved it off as a stupid idea.
My experience was the first time I heard someone telling me about selling web space I thought I was looking at a fool. I assumed everything on the net was free. Boy do I wish I started researching things on the net more back then.
Business always changes as technology advances. It may not affect the U.S. but the Domain Name Market in English is very saturated already. What does this leave for the average Japanese business owner or Japanese brand that actually might only be associated with the native Japanese kanji, hiragana, or katakana name? This seems like an option for season internet savvy business owners but the average company creating their first website would not be looking to spend $500 & up for domain name initially from someone.
The solution would be for Japan to turn to IDNs. After the release of the new Vista & Microsoft IE IDNs will be able to be resolved on PCs so there would be no drawbacks for Japan to use IDN domains. When I first started buying IDNs a few months ago I actually didn’t know that IE couldn’t resolve IDNs because I use a Mac. I’m actually glad I didn’t know because initially it might have thrown me off a bit, but after I started to do research on the matter I was able to land a good IDN Domain portfolio that has a very potential profit in a few years.
Now after the new IE is released & people upgrade this is only phase 2. Actually more like phase 2 or 3 because people have already bought IDNs years ago & now a few of the goods ones are being dropped. The next phase though is the general use of IDNs in Asia. I believe this will start next year. There already are web sites & domains in Japan that promote their site name & even business name as native Japanese characters & .com unfortunately not all of them own the IDN version of their site. When people see that they can type in native Japanese it will catch on. If you think it won’t then I’ll prove to you naturally why it will happen.
1. Native Japanese .com’s would be easier to remember for Japanese
2. The availability of good IDN domain names for the average users will be much more available compared to finding a short English .com
3. Japanese cannot read or pronounce everything in English but they can in Japanese.
4. Current English based domain names do not have any extra value for Japanese terms. Keyword domains like car.com or creditcard.com are good because they are easy to remember & also they can be added value in search engine rankings for keywords. A JAPANESE TERM IN ENGLISH HAS ABSOLUTELY NO EXTRA VALUE IN SEARCH ENGINE RANKINGS. None at all. Japanese search with native Japanese kanji there is no way to associate it with a domain with English letters, IDNs would create another value in SEO because IDN Domain names can be used in search engine rankings results.
Basically I’m just priming you guys to do your research. After I thought about it. Investing in a small portfolio seemed like the right thing for me. Your portfolio doesn’t have to be Japanese, it could be French, Spanish, Korean, Russian, Greek, or Chinese. I think it will be about 2 years before I can sell off my stock but I’m going to try to hold on to them for 2 or 3 years.