The Overture Keyword Tool was killed off more than 3 years ago. The tool’s data was used by online business owners, internet marketers, domainers, & just about everyone else who needed to know the search volume of their target keywords. The tool’s data was also integrated into plenty of various business’ tools.
Even though the tool was used by so many, the ratio of Yahoo’s paid clients to users who used the data varied a lot. So Yahoo made a decision to kill the tool with the promise it would come back later. Well about a year later or so it did come back. Yahoo smartened up though. Yahoo realized that Agencies gave them most of their business revenue so they made the new tool available to Ad Agencies that ran Paid search campaigns. I think I’ve had access to the Yahoo Japan tool for more than 2 years now. This new tool was really accurate on impression volumes from the previous month & would give keyword ideas & traffic click estimates.
Going back to 2 months ago I was attending a Yahoo Japan seminar for Agency workers & they informed us about yet another Keyword Advice Tool coming soon. This tool finally debuted this month. Summing it up in one word: BRAVO!! These are the new features that are absolutely amazing & useful
1. Search Volume from previous month
2. PPC Competitor level
3. Estimates/Volume based on Exact Matches or Broad
4. Estimates for only Listed Keywords (Only Google’s Traffic Estimator does this & the numbers are way off)
5. Include related keywords
6. Daypart Data
7. Gender breakdown
8. Location Breakdown
9. Age Breakdown
10. Day of the week breakdown
This new tool was made domestically by Yahoo Japan & really gives Ad Agency’s a clear advantage in the detail we can now research better keywords for our clients. I’ve told our Yahoo Reps that come to GroupM how much I love the tool already but this is a public Thank You.. You guys did a great job. I would imagine that next the tool will include Mobile data. I can’t see what else I could need after that.